Barcelona director Ariedo Braida has confirmed that the Spanish champions have been priced out of a move for Juventus midfielder Paul Pogba, as his reported move to Manchester United edges closer.

United are set to complete a world-record transfer for the Frenchman in the coming days, with the move reportedly set to total €120m – including fees to agents and additional add-ons. Barca made offers for the player last summer but saw them turned down by Juventus, and his value has rocketed even more since.

Braida has however told ​Canale 21 that the television rights deal in England has played a huge part in United’s advantage in the market, and that once his value reached a certain figure, they needed to pull out of the race.

He said: “Clearly when you talk about figures that go over €100m, you need to reflect on them.

“It all comes down to the TV rights that brought in a lot of money and completely changed the logic of the transfer market. Clearly all players are overrated to some degree or another at this stage.

“We know Pogba, he is a player who proved to be very strong and, for a while, Barcelona were interested, but clearly the dynamics changed and once the figures reached a certain point, we were no longer interested.

“It’s hard to keep up at some stage, because you don’t only have to consider the price of the transfer fee, but also the player’s salary. Over the course of five years, that can amount to tens of millions.”

United are expected to complete the deal in the coming days.

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