It appears that Spanish giants Real Madrid have decided to keep Alvaro Morata having recently triggered his buy-back clause at Juventus.
Marca have reported that Los Blancos have turned down an initial €60m offer from Chelsea for the 23-year-old Spain striker.
It could be a case of holding out for a higher sum, as other outlets have suggested that Madrid want something in the region of £65m in order to part with the player.
The Blues are showing real intent during this transfer period, following their failure to put up a respectable defence of their Premier League title last season.
They have already signed a highly rated forward in Michy Batshuayi from Marseille, and have been linked with players such as Radja Nainggolan, N’Golo Kante and Kalidou Koulibaly.
Koulibaly, in particular, is expected to sign soon, with reports claiming that the player has already agreed on the move, as well as his club Napoli.
Despite having Diego Costa in their ranks, the club seem to be keen on bringing another world-class striker to Stamford Bridge, as they look to erase the memory of their abject campaign.
They have been linked with Morata for a few weeks now, and have seemingly backed up their interest by making a sizeable bid.
Arsenal are also thought to be interested in signing the player, but Madrid have made it known that they aren’t to be persuaded as easily.
With Karim Benzema expected to still be the main man up front, Morata’s departure remains a huge possibility, but Chelsea will have to up the ante if a move is to be agreed upon.